Lim, Peru (Thursday, 06-12-2015, Gaudium Press) The Archdiocese of Lima, Peru has won the Effie Award in the category of Social Marketing for the March for Life campaign – Lima 2015, entitled “The largest march of Latin America “. The award ceremony was held at the National Theatre on Tuesday, June 9.
This is the first time that a Effie Award is given to a prolife-campaign and the first award of this kind given in South America to the Catholic Church.
The Effie Award is the leading professional distinction given for the contribution in the field of strategy and creativity to achieving goals and delivering results in communication campaigns.
With new strategies the March for Life -Lima 2015 gathered over 500 thousand people who publicly demonstrated against abortion thus uniting different sectors of the population. On the day of the March for Life the attention of the press and social networks focused on this event.
The award recognizes how the Catholic Church has made good use of new technologies for the out reaching of its pastoral message. This campaign is entirely self-financed thanks to the generous efforts of many who offered contributions and donations.
Source Office of Communications of the Archdiocese of Lima